A Longhouse has always been the heart of traditional communities — a place to gather, share knowledge, and find practical solutions together. That’s what we’ve built Longhouse to be.
We’re a recruitment and training business rooted in that same spirit: collaboration, clarity, and trust. Whether you're looking for people or possibility, this is a space for straight-talking, thoughtful partnership.
Here’s what you can expect from us:
Clear, open communication
Genuine listening and a deep understanding of your needs
Honesty about how — and whether — we can help
Realistic timeframes, no empty promises
Transparency about cost, value, and expectations
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Rory White - our founder
Rory started working in face-to-face fundraising in 1997, helping ActionAid launch the UK’s first in-house team — and he was hooked. In 2001, he launched Flow Caritas, which grew into a successful agency supporting charities like Shelter, British Red Cross, Barnardo’s, MSF, and Oxfam to build and grow their own teams. About 70% of their business supported in-house face-to-face programmes and 30% Head Office charity recruitment.
Flow Caritas provided recruitment, payroll, campaign management and leadership hires. He also co-founded OneSixty Fundraising (now operating globally) and, most recently, started a small brewery in the South of France. Flow closed in 2022, partly due to Covid — and partly because, after 25 years, he needed to rest.
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What we can do for you:
1. In-house set up - We have over 25 years experience in helping charities set up their own in-house face-to-face operation. My network is extensive and we would always bring a face-to-face expert into our initial scoping meeting. This helps us ascertain your needs and ensure you are in the right position to make the programme succeed.
2. Head office recruitment for charities - drawing on our extensive network and reach in the sector. We can find you the talent to help grow and scale your operation, whether in the UK or overseas.
3. Training stream – working with brilliant people who started in f2f 15-20 years ago, have worked all over the world and now either still work in f2f or have move into leadership positions in the charity sector or very successful entrepreneurial roles in the commercial sector. These associates are proven experts in philanthropy, corporate fundraising, trust and foundations, individual giving, digital and media and many other specialist functions.
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